New product launch
Cambridge based Primagraphics is a recognised leader in the field of command and control radar. We were asked to design this capabilities brochure along with various other items of marketing collateral for the company’s primary product range of electronic components that control radar displays. We devised the “Always in Control” theme that the company subsequently adopted as its slogan. Primagraphics is now part of the giant US defence contractor Curtiss Wright.
We designed this report and accounts for Quarto plc, one of the leading co-edition illustrated book publishers. We decided to extract some quotes from the chairman’s review of the year and support them with illustrations. We devised the concept for each quote and commissioned watercolour paintings, an appropriate medium for a publisher who specialises in art related subjects.