Dazzle.graphics iPad magazine design

Photographer's i Magazine

CASE STUDY:

Starting with a blank slate

We came up with the concept for this iPad photography magazine. It was unique as it was designed specifically for the iPad, there’s no printed counterpart. This allowed us to integrate interactive elements, video and audio from the outset rather than add them to a design that was conceived for print.

The magazine immediately attracted many of the best photographers working today as contributors as well as featuring reviews and interviews with some past masters. We recorded audio commentaries that created a degree of intimacy between the photographer and reader as well as using some stunning video footage.

We created separate layouts for the horizontal and vertical orientations of the iPad.

Established masters like Steve Mccurry....

The magazine was the result of Michael Freeman (seen in the video) and our principal Graham Davis getting together with publisher the Ilex Press to conceive of an Tablet based magazine (initially for the iPad) that enabled the world’s foremost photographers to explain how they approach their art.
The focus was very much on the photographer’s eye and not their kit or technique.

We created a pilot issue using the Adobe Digital Publishing Suite and the decision was taken to publish. With the Executive Editor Marti Saltzman in N.C., USA and Michael often on assignment the magazine content was devised during editorial conference calls using Skype Video with us here in Cambridgeshire UK, and this system worked very well despite time differences.

...and new talent like Laura El Tantawy

Format

The format of the magazine used the horizontal swipe to move to the next article while the downward swipe was used to move within an article. The thumbnail view below shows a detail from issue one. The Adobe Digital Publishing Suite uses an enhanced version of InDesign to produce a digital magazine in app format. Video and audio editing has to be done using other applications with the resulting files linked to the ID file. The final processing is completed by Adobe after uploading to their special website.

Orientation

The two orientations had to be designed individually in order to achieve a satisfactory result. Unlike other tablets that are wide screen (16:9) the iPad uses a 4:3 aspect ratio and the pages were designed to this format. This gives a much more comfortable viewport for viewing the iPad in vertical mode but at the expense of letterboxing when viewing widescreen format images and video in full screen horizontal mode.

Photographer's i magazine for the iPad

Navigation

Mag-iconsIn order to inform the user of specific interactive features we created custom icons to compliment the iPad’s own. For example the audio icon was used when a photographer’s commentary was available alongside an image.

Format

The format of the magazine used the horizontal swipe to move to the next article while the downward swipe was used to move within an article. The thumbnail view below shows a detail from issue one. The Adobe Digital Publishing Suite uses an enhanced version of InDesign to produce a digital magazine in app format. Video and audio editing has to be done using other applications with the resulting files linked to the ID file. The final processing is completed by Adobe after uploading to their special website.

Orientation

The two orientations had to be designed individually in order to achieve a satisfactory result. Unlike other tablets that are wide screen (16:9) the iPad uses a 4:3 aspect ratio and the pages were designed to this format. This gives a much more comfortable viewport for viewing the iPad in vertical mode but at the expense of letterboxing when viewing widescreen format images and video in full screen horizontal mode.

Tablet magazine design

Gone but not forgotten

After breaking new ground with this app based digital magazine it was withdrawn from sale after the publisher Ilex was bought by a competitor Octopus Publishing